Irrationally yours
On Missing Socks, Pick-up Lines and Other Existential Puzzles
Order nowOver the years I got many questions from readers, asking me how to apply principles from social science to solve real challenges in their lives. The translation from research to life is not always straight-forward and direct, but I try. I get some questions from all kinds of directions: I get some from people who know me, some from strangers, and some I get for my WSJ column.
In my approach, I first take each of these questions and try to characterize its essence in the language of social science. For example, is this a question about attachment, trust, social influence, etc. Next, I present some relevant research that addresses the social science element within the question, and from these two building blocks my answer emerges.
In Irrationally Yours I have selected and expanded on some of my answers from my WSJ column and the amazing William Haefeli added some wonderful cartoons to the text, and this is the result. I find that it is a great bathroom read - just perfect for that activity and duration. For more questions and answers see Ask Ariely, Blog.
