Front cover of the Irrationally Yours book by Dan Ariely

Irrationally yours

On Missing Socks, Pick-up Lines and Other Existential Puzzles

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Over the years I got many questions from readers, asking me how to apply principles from social science to solve real challenges in their lives. The translation from research to life is not always straight-forward and direct, but I try. I get some questions from all kinds of directions: I get some from people who know me, some from strangers, and some I get for my WSJ column.

In my approach, I first take each of these questions and try to characterize its essence in the language of social science. For example, is this a question about attachment, trust, social influence, etc. Next, I present some relevant research that addresses the social science element within the question, and from these two building blocks my answer emerges.

In Irrationally Yours I have selected and expanded on some of my answers from my WSJ column and the amazing William Haefeli added some wonderful cartoons to the text, and this is the result. I find that it is a great bathroom read - just perfect for that activity and duration. For more questions and answers see Ask Ariely, Blog.

Book Illustrations

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Screenshot of the Irrationally Yours browser extension for Google Chrome

Get the new tab in Chrome to open with questions from Dan Ariely's book - "Irrationally Yours", asked by readers and answered by him.

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A photo of Dan Ariely smiling with crossed hands in front of him

About the Author

Dan Ariely is a professor of psychology and behavioral economics at Duke University and a founding member of the Center for Advanced Hindsight.
He is the author of the bestsellers Payoff, Predictably Irrational, The Upside of Irrationality, The (Honest) Truth About Dishonesty, Dollars and Sense and Amazing Decisions. He is also a co-creator of the movie Dishonesty and the card game Irrational Game.

His work has been featured in leading scholarly journals as well as a variety of popular media outlets, including the New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, and Science.

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